Content Marketing Institute describes Content Marketing as;
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."
Content is King, however, only fresh, well structured, content reigns. Google will only rank content highly when pages are structured well and contain interactive elements such as links to other pages or actions. This makes the content more comprehensible and interpretable for both the user the search engine.
Our Content Marketing Strategy will help your company focus on providing website visitors with interesting content that is presented in many forms, blogs, articles, infographics and ebooks. Your Content marketing will introduce your customers to your brand softly in a low-pressure way bringing new leads to your business.
We will develop a plan to help keep your content fresh and leverage your Inbound Marketing Strategy techniques and will be Search Engine Optimised.